Selected work Personal project
Turning customer data into a clearer view of the business.
Personal customer-analytics work using SQL, Power BI and Tableau to explore and communicate business data.
- Discipline
- Business intelligence / Customer analytics
- Context
- Personal project
- Approach
- SQL / Power BI / Tableau
Original illustrative process view. This is a visual explanation, not a client screenshot or a measured result.
The context.
Useful analysis needs both a sound data workflow and a clear way to communicate the findings. This personal project explored customer analytics through querying and business intelligence tools.
Inside the approach.
- Used SQL to query and explore customer data.
- Built analytical views with Power BI and Tableau.
- Organized the analysis around customer and business questions.
What came out of it.
A customer-analytics project connecting data exploration with business intelligence reporting.
Working through something similar? Bring the problem, the existing system, or the early idea. We can explore a useful next step.
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